The Importance of Blogging

Considering blogging is for those with an intrinsic motivation to share posts about their passion, its a new form or writing and journalism.  Blogging is important to build the authenticity of a brand.  For this blog post I am using the blog on YYoga.  They post how yoga is beneficial to many different groups and how.  For example, hockey, the mind, time management, seniors etc.  


Allowing blogs to build a sense of community with your brand is key.  Yoga is a form of exercise for the body and mind that needs to be talked about, benefits shared, experiences analyzed and results of the benefits it produces in every different individual.  


My 3 reccommendations for blogging are:

1. Make posts short, relevant and informative.  The reader needs to take something away from each post, without it taking over 5 minutes to read and it must be relevant to the audience.  

2.  Post frequently.  If people are viewing your blog and see the last time you posted was 2 weeks they will think of it as an inactive blog, little conversation so information must not be important, people are into the brand etc.

3.  Always know your audience.  Posting content that is relevant to your audience is key.  Your brand needs to remember its goals and objectives when posting and remember the goals and objectives are specifically for the chosen audience.



The Alchemist – Grading conversation on

Hi Everyone

I thought I would take this opportunity to blog post about The Alchemist by Paulo Coelho.  This book is life changing for many and was definitely a moving book for me.  There has been much talk about the novel, comparing it to others, meaning behind text and what situations symbolized for certain people.  I have graded each conversation out of 10 with 10 being the most engaging.  Socialmention allows you to see conversations, social media posts and statistics on key words.  For the purpose of this blog post i typed in, “The Alchemist by Paulo Coelho”.

Facebook Post – “If someone isn’t what others want them to be, the others become angry. Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own.” ― Paulo Coelho, The Alchemist – Grade 8/10 This post got 10 people sharing and a long conversation however, the conversation was between just 3 people and not multiples.  The conversation was about agreeing on the post and how others felt about their purpose in life with others.

Twitter Post – “The secret of life, though, is to fall seven times and to get up eight times.” ― Paulo Coelho, Alchemist – Grade 6/10 No conversation took place on this post but retweets and favourites were relatively high.

Photo Share on Flickr – Grade 9/10 This photo accumulated 52 comments.  However the comments were mainly on the picture.  The photographer put a quote under the photo from the alchemist.  The 52 that commented have now become aware of this book and quote.  Excellent.

Photo Share on Photobucket – Grade 4/10 – I wanted to include a lower ranking post for comparison.  This photo has 700+ views but not one comment.  Content is everything. Perhaps the comment didn’t touch others or the photo wasn’t appealing.  Again content is key.

You Tube Video on Recommended Readings – Grade 8/10 A youtube video with over 2000 views and comments from multiple viewers on thoughts on the video generating more conversation.

You Tube Video from Paulo Coelho – Grade 10/10 A 2 minute video on the authors thoughts on luck, faith and coincidence.  This video has over 200,000 views and over 200 user generated comments.

You Tube video on The Alchemist Quotes – Grade 9/10 A series of quotes put on a youtube video with pictures.  Again content is key but so is perception.  You need to make sure the photos are appealing.  A bunch of text online doesn’t grab someones attention

What are you enthusiastic about? Grade 8/10 An article that asks people what they are enthusiastic about with one commenting on the Paulo Coelho.  Lots of conversation but not much to do with this particular post on the author.  Many are comments on the other posts.  However, it is the first post of the article which enables every person landing on this page to view it with meaning too.

Considering most of the social mentions are on twitter, photo bucket, flickr or youtube i thought my last 2 posts would be on statistics.

The Alchemist gets mentioned on average every ten minutes on social mention which is not great but pretty good considering the book has been out since 1988 and a top seller for the past year.  Twitter and Photobucket are the number one sources for these keywords and each post on these sources are mainly sentiment based.

Have you read The Alchemist?  What are some of your favourite quotes or thoughts on the novel?

YYoga App Social Media Release

I have decided to provide a social media release for YYogas first of its kind YYoga App!

General Info:

Media Contact:

Marketing and Media Kit:  

YYoga is a Vancouver-based leading Canadian yoga and wellness company, committed to providing an environment centered on wellness and quality. Currently offering over 700 classes per week across British Columbia, the company is now expanding into the Toronto market and continues to add BC- based centres. YYoga is committed to supporting healthy lifestyles and communities across the nation.

Core Facts:

  • Uses gamification and social sharing like never before to inspire people to achieve their fitness goals
  • Easy booking: The YYoga app lets people reserve a spot in class with one touch of the screen unlike any other yoga studio
  • The YYoga app offers a dictionary of poses with instructions so that people have this information at their fingertips when they practice at home or wish to review after class
  • The YYoga app offers a variety of yoga and fitness challenges, designed to inspire people to achieve new goals
  • The four main reasons people say they do yoga: to minimize stress; try a new style of yoga; to push themselves to practice more; and to develop more energy
  • The use of gamification in the yoga world is uncharted territory



Try the App!

To learn more about the YYoga app visit: To download the app and peruse screen shots, visit: *Contact Monica Krake for a trial password.

Further Information on YYoga Communities

To see the full press release visit the following link :

What do you think of the app?  If you have it, tell me about it?!

Top 10 Superfoods

First of all, “what are super foods?!”

Superfoods list are very extensive on the internet therefore making this list highly subjective.  However, Superfoods are mainly plant based with some fish and dairy containing no added sugars, provide multiple disease fighting nutrients and allow you to consume larger portions without overdose on calories.


Avocados are high in fiber, potassium, vitamin E, and magnesium.
Avocados are high in fiber, potassium, vitamin E, and magnesium

Avocados are high in healthy monounsaturated fat and have a rich source of glutathione – a powerful antioxidant known to block over 30 different carcinogens (a substance capable of causing cancer in living tissue). Avocados are also one of the most nutrient-dense foods; high in fiber, potassium, vitamin E, and magnesium. Also, if you’re looking to banish wrinkles then stock up as they are packed with antioxidants and good fats, which help in your fight against the frown.


Whole garlic and clove. Garlic is top of the list of potential cancer-preventive foods
Garlic is top of the list of potential cancer-preventive foods.

Yes it might leave you with bad breath, but it’s a small price to pay when garlic tops the National Cancer Institute’s list as a potential cancer-preventive food. It is a powerful antioxidant and anti-inflammatory food that protects against heart disease, reduces blood pressure and lowers cholesterol levels. It also has vitamins C and B6, manganese, and selenium.


Blueberries are a potent antioxidant
Blueberries are a potent antioxidant

These are a potent antioxidant. Blueberries are said to help with memory loss and they contain flavonoids which can help eradicate dangerous free radicals which can cause damage to cell walls and DNA. They also contain anthocyanosides which are beneficial in the prevention of all types of cancer. Blueberry extracts have also been reported to have anti-inflammatory characteristics and help prevent contagious bacteria from adhering to the walls of the bladder, urethra and gut. Impressive.


Acai Berries are an antioxident fruit that can help combat premature aging
Acai Berries are an antioxident fruit that can help combat premature aging. 

This exotic berry from Amazon was named by nutritionist Nicholas Perricone as one of the greatest foods in the world. They are packed full of antioxidants which can help combat premature aging and contain something called monounsaturated oleic acid, which helps omega-3 fish oils penetrate the cell membrane.


Chinese Goji Berries contain all 18 amino acids.
Chinese Goji Berries contain all 18 amino acids. 

Also known as wolfberries, this Himalayan fruit contains all 18 amino acids (six times higher than bee pollen) as well as huge amounts of vitamin A, B1, B2, B6 and vitamin E. Gram for gram they are packed with more iron than steak and spinach, and more beta carotene and vitamin C than carrots and oranges, respectively.


Herrings an oily fish on white background
Herrings is an oily fish.

The Food Standards Agency recommends one portion a week so add salmon, trout, mackerel, herring, sardines, pilchards, kippers and fresh tuna (not canned) to your shopping list. Oily fish is important because it’s rich in omega 3 fatty acids, which are especially useful in warding off heart disease. Most oily fish contains protein, zinc, selenium, vitamins A and D, and some B vitamins. Omega 3-rich seafood might help slow down macular degeneration (a common cause of age-related blindness), protect against the build up of cholesterol on the artery walls which can cause heart damage, and help reduce the impact of arthritis.


Typically used in Japanese cooking adzuki beans are a good source of carbohydrates
Typically used in Japanese cooking adzuki beans are a good source of carbohydrates,

All types of beans (kidney, chickpeas, soybeans, dried peas and lentils) are low in fat and have anti-ageing properties but these small red beans have one of the highest antioxidant ratings among superfoods. Typically used in Japanese cooking adzuki beans are a good source of carbohydrates, folate, potassium, phosphorus, magnesium, iron, manganese and zinc.


Tomatoes are a powerful antioxidant
Tomatoes are a powerful antioxidant.

Lycopene is a powerful antioxidant and it’s this that gives tomatoes their superfood status.  Lycopene is what gives them their red colour it helps absorb the damaging free radicals that can harm our cells. Tomatoes are packed full of vitamins including vitamins A, C and E and contain potassium and other mineral salts. Not only does their high water content make them refreshing, but they’re low in calories too. It is thought tomatoes help ward against prostate breast cancers and stomach cancers as well as age-related macular degeneration.


Pile of quinoa: part of the spinach family.
Quinoa is part of the spinach family and contains eight essential proteins. The best alternative to rice and pasta for low-carb junkies.

Quinoa (pronounced ‘Keen-wah’) is known as a super grain, but it is closely related to spinach. It is gluten-free, high in amino acids, protein, vitamin B6, B1, B2, B3, and potassium. Plus it is a great source of copper, zinc, iron, magnesium, and folate. Quinoa is also a source of calcium, so useful for vegans and those who are lactose intolerant. It is considered a complete protein because it contains all eight of the essential amino acids we need for tissue development and contains almost twice as much fibre as most other grains.


Broccoli is thought to boost your immune system,
Broccoli is thought to boost your immune system.

Packed with folic acid, vitamin C and carotenoids (the colourful plant pigments some of which the body can turn into vitamin A), broccoli is thought to boost your immune system, protect your cells from being damaged by free radicals and improve reproductive health. Broccoli also contains beta carotene, energy producing vitamins B3 and B5, potassium and chromium , which help regulate blood sugar and cholesterol levels.

Any foods I missed on your list?  Let me know and include the benefits, I love hearing about them!


Health Vs Income

Health Vs Income recently posted an article from the New York Post blog writer, Kevin Smith, on The Greatest Food in Human History based on the average income of an individual.  The article states the greatest food would be McDonalds double cheeseburger.  Junk he states goes for $1.67 per 1000 calories where its at least 10 times as more to go to the farmers market to buy produce that will last for 2 days and take up double the time to cook the food.

I ‘digg’ this article because modern day society has not changed from the past.  Those with money are treated better in terms of quality of life compared to those who make below average incomes.  Not everyone can afford Romaine lettuce at $ 2 a head when they can get a full meal at Mcdonalds for their child for less than $5.

Why is it that food that is good for us and keeps our bodies healthy and functional can not be offered in a price range everyone can purchase it at.  Why is food that deteriorates our bodies be afforded by everyone?  This seems backwards to me.  Reasoning behind digging this blog post would be kevins agreement on a few suggestions. 


Push up wages for employers at Mcdonalds so costs have to go up for burgers and people are forced to purchase foods at farmers markets.  You may be poorer but your body is healthier.  Why not eliminate not substantial foods with increasing costs and not giving those a choice for an under $5 meal that is eating every nutritional value in your stem while your consuming it.


Suggestions?  Mcdonalds available for those with under minimum wage or force them to eat at farmers markets and cook food?  Do you think time in a day for the average person is a factor?

Transparency in Society

David Brin, author of The Transparent Society, made it very clear in 1998 that soon privacy in our everyday lives would be impossible.  Today he stands correct.  A blogpost by Ben Casnocha on Marketplace Tech  titled Its a Transparent Society, so lets get naked agrees with Brin.  You cannot hide from this transparent society we live in.  Like the system we live in, its all how you play the game.  Yes you may have the freedom of choice, but this is limited as you do not have a choice to be completely private.  Unless of course you live in Red Mountain B.C. which is completely off the grid. Ben Casnocha explains that due social media is the forefront to this transparent society we live in. Take a look at Facebook.  We are an OPEN BOOK on Facebook.  People know where we live, our birthday, our phone number, our moms phone number, our cousins boyfriends best friends brothers phone number!  People know our every thought, every move, our sadness, our happiness.  Why would people even think about interacting with us when they just check in to the open book to see whats going on before they go to bed and first thing when they wake up in the morning.  The benefit to our transparent society.  This openness brings people together, so Casnocha says.  Read his post to see his other thoughts.

BEN CASNOCHA: Science-fiction author David Brin warned a decade ago that in the future, privacy would be impossible. Our best option would be to live in a “transparent society.” Welcome to the future.

Teens and adults today are choosing to publicize where they live, what they believe in, what their friends are like. On the Internet, it’s easier than ever to disclose yourself. Yet we always hear the same thing from concerned parents and employers: What’s happening to privacy?!

It’s easy to dismiss today’s hyper-publicness as the doings of rash teenagers, or egomaniacal bloggers obsessed with their personal minutia — easy, and wrong. In fact, a rational cost-benefit analysis shows good reasons to live a naked life. That’s because there are benefits to transparency.

Take increased social connectedness. Losing track of childhood friends used to signify adulthood. Now, every old friend is a Google search away. Soon, 50-somethings may still be in touch with their high-school friends. And by disclosing your passions online, you might even make new friends. I know I have. Openness brings people together.

Look, it’s true that transparency has its costs. Down the road, today’s teens may regret posting those drunk pictures and gratuitous blog entries. But since 97 percent of teens and tweens say they belong to a social network, everybody will have a screw-up or two from their adolescence.

This creates what some call “Mutually Assured Embarrassment”: If you smear me with that post I wrote at age 15, I’ll spread photos of you sucking on a beer bong.

And transparency isn’t all-or-nothing. Today’s networks have detailed privacy settings you control. As blogger Jeff Jarvis has put it, “Publicness is good so long as we decide how public we want to be.” Like it or not, the transparent society is here.

Most of my friends are out on the Web, where we tell the world who we are and what we think. Those who are still fully clothed shouldn’t be surprised if folks start asking, “What are you trying to hide?”

My thoughts?

Yes i agree it does bring openness with people but there needs to be a sense of limits on how much you broadcast.  Today your employers follow you on Instagram to see if you are going to show up hungover Monday morning to work.  After an interview they will search you on Facebook.  While looking for employers, companies can contact you via Facebook.  When you apply for a job via a posting on Twitter you need to remember that 4000 other people also saw that posting so how do you know that they are looking for specific traits, personality and work ethic when they have broadcasted to the world their job posting.

We do live in a transparent society but we need to remind ourselves we cannot hide behind social media platforms and face to face interaction is key to building long term, credible and trustworthy relationships on a personal level ad a professional level.